In this episode it's just me (aren't they usually the best conversations!).
Today's question to ponder is 'How can you market successfully if you don’t know who to market to?'
I'll be talking about why it's so important to really nail down your ideal customer and why you can't be everything to everyone.
We work extensively on this in The Rebel Florist Club. Check it out here: https://kerryashbycoaching.com/rfc